Micro-Air launches the latest Soft Starter technology: Introducing the NEW EasyStart™ Flex

July 1, 2024, Hamilton, NJ - Micro-Air, an Innovative Motion Technologies (IMT) company, announced the introduction of its next generation of Soft Starter, the EasyStart™ Flex for Residential and Commercial HVAC. Since introducing the EasyStart™ brand in 2012, Micro-Air has been recognized as the market leader in Soft Starter technology for single-phase AC units.

Micro-Air's EasyStart™ Flex is the most advanced and versatile soft starter designed for all sizes of residential AC units up to six tons (72,000 BTUs). The EasyStart™ Flex offers a One-Size-Fits-All solution that includes patent-pending adaptive learning and optimization technology.




The new EasyStart™ Flex boasts a 50% reduction in overall enclosure size, allowing installation in the smallest spaces. The EasyStart™ Flex stands apart from all other residential AC soft starters.

Designed specifically for single-phase motors commonly used in residential and commercial air conditioning systems. Through our innovative technology, EasyStart can reduce start current by up to 75%, allowing an air conditioner to operate efficiently even with limited power sources such as generators, inverters, or restricted utility power.

About Micro-Air
Micro-Air designs and manufactures temperature control systems primarily for applications in the Home, RV and Marine industries. Since its start in 1983 and through its transition to its current manufacturing plant in Allentown, New Jersey, the Company has been a design innovator. The Company maintains unparalleled institutional knowledge of the recreational air conditioning industry. Micro-Air’s mission is to treat its customers and employees like family, and it prides itself on customer service. For more information, about Micro-Air, please visit micro-air.com

About Innovative Motion Technologies
Innovative Motion Technologies, the parent company of Micro-Air, is a global industrial technology platform and industry-leading designer and supplier of unique interface and controls solutions across a diversified set of market applications. Product lines include motion controls, environmental control solutions, energy efficiency, comfort and massage systems, and power charging. IMT serves a variety of aftermarket and OEM end markets, including motion furniture, marine, industrial, healthcare, HVAC, RV, bedding, hospitality, and retail end-market applications. For more information about Innovative Motion Technologies, please visit https://imtbrands.com.

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